Social Media Content Creator

Full-time; 5 days a week
Hybrid position (on-site and remote)
Toronto, Ontario, Canada

To apply, make sure to read the position and follow the instructions listed below. Thank you!

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About Wildcraft:

Wildcraft is a Toronto-based natural skincare brand dedicated to creating high-quality, small-batch products using 100% natural ingredients, all at accessible price points. Our office is located in the city’s vibrant West End, where we craft everyday essentials designed to support healthy, nourished skin. We sell our products online and partner with retailers across Canada. Over the past year, we’ve experienced exciting growth, and we’re looking forward to expanding our reach and connecting with even more customers who care about truly natural, effective skincare.

You can learn more about us at wildcraftcare.com and by visiting our Instagram / TikTok @wildcraftcare

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How to apply:

To apply, please email your resume and portfolio to bianca@wildcraftcare.com with the subject line: Social Media Content Creator

In your email, we’d love to hear:

• Why you’re excited to join the Wildcraft team
• What makes you a great fit for this role

We can’t wait to hear from you!

*** Please attach or include a link to your portfolio in your application. Applications without a portfolio will not be considered. ***

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About the position:

Wildcraft is growing quickly and we’re looking for a Social Media Content Creator to bring our brand to life through high-performing short-form video and supporting static content that stops viewers from scrolling. This is a hands-on role for someone who loves filming, editing and producing content that people actually want to watch (and rewatch), save and share.

You live and breathe social media and know how to create standout video using a phone or camera, then turn that footage into polished, on-brand edits for Instagram Reels, TikTok and Facebook (organic & paid). You’re also comfortable creating clean, on-brand static posts, like carousels, product highlights and simple graphics that support campaigns and round out the content mix. Whether it’s a quick product how-to, behind-the-scenes in our Toronto studio, a founder story, a “day in the life,” or a mini documentary-style moment, you know how to build strong hooks, structure a story and keep viewers engaged.

You’ll work closely with the marketing team and report to the Senior Manager of Digital Marketing. You’ll use performance insights to iterate fast, testing new formats, refining what works, and building a repeatable content engine across video and static that supports brand growth.

This is a hybrid position, requiring 3 days per week on-site at our West End Toronto studio.

What you will do:

• Capture, edit and produce video-first content for Instagram, TikTok, Facebook, and other platforms (organic & paid).
• Create story-driven videos and supporting static posts (carousels, product highlights, simple graphics) that highlight our products, team, founder, and behind-the-scenes moments, bringing the Wildcraft story to life.
• Know when to pull out the camera and film, capturing authentic, everyday moments that feel real and true to the brand.
• Use strong hooks, clear structure and tight pacing to grab attention in the first few seconds and keep viewers watching.
• Take creative direction and turn ideas into finished content through both filming and editing, while maintaining Wildcraft’s warm, natural aesthetic.
• Help direct people on set (team members, founders, creators) to capture natural, effortless moments on camera.
• Collaborate with the marketing team to brainstorm, plan and produce creative concepts for launches, campaigns and everyday storytelling.
• Monitor performance metrics (views, watch time, saves, CTR, etc.) and apply learnings to continuously improve future content.
• Work quickly, stay organized and meet deadlines in a fast-paced, collaborative environment.

What you bring:

• 2+ years of experience creating social media content, with a strong emphasis on short-form video (plus static content).
• Strong video editing skills for social, able to create content that feels engaging, polished and on-brand.
• Understanding of what performs on Instagram, TikTok and Facebook, including how to craft strong hooks and engaging narratives.
• Confidence owning the full process for organic and paid content: concept > shoot > edit > deliver.
• Familiarity with tools like CapCut, Adobe Premiere Pro, Canva, Photoshop or similar platforms that help you move fast.
• Strong sense of composition, lighting, audio and pacing to create cohesive, high-quality content across platforms.
• Detail-oriented, organized and able to manage multiple projects and deadlines without losing quality.
• Collaborative, open to feedback and excited to keep improving through experimentation and creativity.

Bonus points:

• Experience capturing and editing lifestyle photography.
• Familiarity with paid social platforms like Meta Ads Manager and understanding what makes ad creatives perform.
• An entrepreneurial mindset and curiosity to test new ideas, tools and trends.
• A genuine love for natural skincare, wellness and helping people feel good in their skin.

What we offer:

• Full benefits package
• Flexible work hours and hybrid work environment
• Casual, comfortable dress code
• Fun team events and a collaborative culture
• Summer hours to help you enjoy more sunshine
• Employee discount on all Wildcraft products